Mary Salgado

Customer satisfaction is essential to the success of any business. It measures how well a company meets its customers’ needs and expectations. A satisfied customer will continue doing business with a company and will likely recommend it to others.

Nowadays, live chat support has become a must for businesses that have an online presence. Whether it’s a small business or medium-large enterprise, live chat has greatly improved the customer experience, conversion rate, and website UX.

A good example of this is customer service automation, which aims to improve the efficiency of support agents by reducing the number of live human interactions. It also prevents businesses from experiencing high call volumes.

If you care about your business, chances are you’re looking for ways to grow relationships with your customers with the hopes of retaining them because they are the lifeblood of every business.