If you care about your business, chances are you’re looking for ways to grow relationships with your customers with the hopes of retaining them because they are the lifeblood of every business.
You can use multiple channels to connect with and engage your customers and if properly done, has multiple benefits like enhanced customer loyalty, competitive advantage, increased revenue, and lots more. Out of the numerous ways to do this, here are some fun customer engagement ideas you can try out in 2022:
Use social media
Social media platforms are not just for people to connect with other people, they can also be where brands connect with other people.
They can act as an effective tool for customer engagement if used properly. Create posts that people will love to read, respond to, share, and relate with. A funny or inspirational post related to your brand is likely to gain more attention than a boring post that talks about the amazing services you offer or leads to your catalog. You can also use social media to get users’ feedback and be one step ahead of your competitors.
Treat Your Customers Like Royalty
Always keep in touch with your customers. Send them personalized messages that let them know that you have their best interest at heart and will always be ready to serve them. Send them useful information about how to preserve or fully utilize the products or services you offer them.
Make them feel special by letting them know before you make major changes to how you run your business – when your customer service would be unavailable, or when you’re upgrading a product or launching a new one.
Reward Most Engaged Customers
Regularly rewarding the customers you’ve built the best relationships with would encourage other customers to pay more attention to your brand. You can reward them by giving cash prizes, special gifts, exclusive deals, and offers or by gifting them your products for some percentage off or enjoying your services for free for a limited time.
When customers feel skeptical about whether they trust you enough to buy your product or whether they need that product, you can offer them an opportunity to try out your products or services for free for a limited amount of time and they can upgrade if they like it.
Offering something for free attracts people to try it out and if they love it then they’d consider spending money on it to be worth it, thereby boosting customer engagement rate.
Customers are real people that run into problems that need solving and questions that need answering. Your customer support team should be focused on making your customer’s experience a great one with fluent communication skills that show the customer that you care about them, not their money.
Customer engagement is a journey, not a destination. Building a great customer experience is now a necessity and ignoring it can cripple your chances of winning and retaining new customers.
Start planning and implementing strategies focused on improving customer engagement in 2022
HitRate Solutions can help with all forms of customer support and lead generation. Let us help you engage and convert those customers. Contact Us today!