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by Mary Salgado

Updated:

Sep 6, 2022

Measuring Customer Satisfaction: A How – To Guide

Table of Content

    Outsourced Healthcare Call Center: Success Stories

    Before we go into detail, let's look at some real-life examples. These stories show how providers used outsourced healthcare call center services to enter new markets.

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    Mitchell Kahl, Sales Manager, SIP.US

    In my role at SIP.US, I've seen the transformative power of SIP trunking for healthcare providers navigating new markets. A notable example involves a group of medical clinics that leveraged our virtual call center capabilities. By integrating SIP trunking, they reduced communication costs by 50% and improved patient call handling efficiencies, leading to a 30% boost in patient inquiries from new regions.

    In another instance, adopting SIP technology enabled a healthcare provider to seamlessly enter rural markets without establishing physical locations. The ability to route calls efficiently and provide remote consultations increased patient reach by 40%. This flexibility in communication

    Vincent Cerniglia, Principal, Noreast Capital Corporation

    In my experience with Noreast Capital, leveraging flexible financial solutions, including outsourced call centers, has been instrumental in helping various sectors, like healthcare, effectively enter and expand new markets. We worked with a healthcare provider that increased their patient outreach by 35% within six months thanks to strategic equipment leasing, which also involved utilizing outsourced call center operations to handle patient inquiries efficiently.

    For example, a client in the medical imaging sector used call centers to schedule appointments, answer inquiries, and manage follow-ups. This not only improved customer service satisfaction rates but allowed the healthcare provider to focus on expanding services without putting extra strain on their staff. Outsourced call centers enabled them to penetrate new regions with a 20% increase in patient bookings, clearly showcasing how such integrations can facilitate market expansion.

    David Pumphrey, CEO, Riveraxe LLC

    At Riveraxe LLC, we've seen how outsourced call centers can significantly boost healthcare providers by expanding their market reach. For one of our clients, a mid-sized healthcare practice, we deployed an outsourced call center that specialized in multilingual support. This allowed them to enter non-English-speaking regions effectively, increasing patient engagement by 30% in just six months.

    The call center also offered 24/7 support, which was pivotal for handling international time zones and after-hours inquiries. This capability enabled our client to tap into international markets, conrributing to a 15% revenue increase in the first year. By leveraging outsourced call centers, healthcare providers can break geographical barriers, accessing a wider patient base and improving service accessibility worldwide

    Corin Dolan, Owner, AccuTech Communications

    At AccuTech Communications, we have worked with healthcare providers to improve their communication infrastructure, indirectly aiding market expansion. For example, we partnered with a regional healthcare provider to upgrade their entire network cabling system, which significantly improved their internal and external communication processes. This improvement enabled them to support outsourced call centers more effectively, leading to a 15% increase in appointment scheduling efficiency.

    Moreover, by implementing advanced VoIP systems as part of their communication overhaul, the provider reduced their telecommunication costs by around 20%, allowing them to allocate more resources toward marketing in new regions. This cost-efficiency was critical in their strategy to enter and sustain presence in untapped markets. Our role was pivotal in ensuring that the technical backbone was strong enough to support these expansions.

    Dr.Jennifer Silver, Dentist & Owner, Macleod Trail Dental Clinic

    […] So we partnered with an outsourced call center.

    One of the biggest improvements we saw was in patient retention. Our call center partner introduced an automated reminder system, significantly reducing no-show rates by around 30% in the first six months. Having a team available to answer questions after hours also meant that patients had more access to our services, which helped us capture more appointments and build stronger patient relationships.

    With their multilingual support, we connected with patients who previously found it challenging to engage with our clinic due to language barriers. This improved patient satisfaction and helped us expand into new communities. By the end of the first year, we had a significant 15% increase in patient appointments, a clear sign of progress and success. The positive feedback from our patients regarding the convenience and support they experienced was invaluable.

    Customer satisfaction is essential to the success of any business. It measures how well a company meets its customers’ needs and expectations. A satisfied customer will continue doing business with a company and will likely recommend it to others.

    Many factors contribute to customer satisfaction, such as the quality of the product or service, the price, the level of customer service, and the convenience of the experience.

    If you’re looking for a virtual receptionist service to enhance customer satisfaction, Hit Rate Solutions is the right option.

    Customer satisfaction is a key factor for any viable business model. Measuring customer satisfaction can be done in several ways, but choosing a method best suits your business is important. This blog post will explore some of the most common methods for measuring customer satisfaction.

    Measuring Customer Satisfaction

    1. Net Promoter Score

    The Net Promoter Score (NPS) is a simple survey that asks customers how likely they are to recommend a business to a friend or family member on a scale of 0 to 10. The score is calculated by subtracting the percentage of detractors from the percentage of promoters. Promoters are customers who score 9 or 10, while detractors score 0 to 6.

    2. Customer Satisfaction Index

    The Customer Satisfaction Index (CSI) is a more comprehensive survey asking customers about their overall satisfaction with a company and their likelihood to continue doing business with it and recommend it to others. The CSI is calculated by taking the average of all responses on a scale of 1 to 5.

    3. Customer Effort Score

    The Customer Effort Score (CES) is a newer method for measuring customer satisfaction that focuses on the ease of the customer experience. It’s a simple survey that asks customers to rate their experience on a scale of 1–5, with 1 being “very difficult” and 5 being “very easy.” The CES is a more accurate predictor of customer loyalty than traditional measures of satisfaction.

    4. Customer Retention Rate

    While customer acquisition is important for businesses to grow, customer retention is just as important. The customer retention rate measures the percentage of customers that continue using a company’s products or services over time. A high customer retention rate indicates that customers are satisfied with what they’re getting from the company.

    5. SERVQUAL

    Nothing gauges customer satisfaction like measuring the gap between what they expect and what they experience. That’s exactly what the SERVQUAL model does. It was developed in the 1980s by A. Parasuraman, Valarie A. Zeithaml, and Leonard L. Berry. It can measure customer satisfaction in many ways, such as through surveys or focus groups.

    Conclusion

    Customer satisfaction is a critical success factor for any company. To measure it properly, companies need to gather customer feedback and use it to improve their products or services.

    If you’re looking for ways to increase customer satisfaction through lead generation services, or appointment setting services, or call center services, Hit Rate Solutions is your one-stop shop for all customer support needs. We provide top-notch customer support services to scale your business. Call us today to get started.

    Let Us Boost Your Brand’s Customer Satisfaction!

    Benefit from our seasoned strategies and services at Hit Rate Solutions, ensuring unparalleled customer loyalty.

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