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by Mary Saldago

Updated:

May 28, 2017

Outbound Telemarketing Mistakes

If you have decided to start an outbound calling campaign, then that’s good for you. A successful outbound calling campaign can take your business far. With a good team of professionals handling the outbound campaign, you will have more luck than you would if you were to try to do it yourself, especially if you have no clue what you’re doing to begin with. You see, there are reasons those successful businesses choose to hire a team to handle their campaigns. Today, we are here to go over some outbound telemarketing mistakes …

Outbound Telemarketing Mistakes

Choosing the Wrong Company

One of the biggest outbound telemarketing mistakes involves hiring the wrong company to handle your campaign. A company that lacks skills, and doesn’t have updated equipment probably isn’t going to take you very far. In fact, you’d be better off doing it yourself. For this reason, don’t go hiring the first company you come across. Take some time to do some research so that you can find one that will make you successful and don’t be afraid to ask questions. Just as you would interview a potential employee before you hire them, go ahead and interview the potential company before you put your campaign in their hands.

Goals that are Too High

Time and time again, we have witnessed companies that set goals that are almost impossible to reach, and when they fail to reach those goals, it really brings them down. Some will cut corners just to reach extremely high goals. If you have hired a company to do your campaign for you, then you need to take a look at their goals and make sure they are reasonable. It is important that reasonable goals are set, because they will give you a higher return on investment as they are more likely to have a successful call than if the telemarketer cut corners in order to meet goals that were unrealistic.

Outbound Telemarketing Mistakes

Fully Relying on a Script

When a customer picks up the phone, they don’t want to talk to someone that sounds like a robot – this will increase the chances of them hanging up. Instead, they’d be more likely to speak if the telemarketer sounded like a human being. Telemarketing is reliant on communication between two parties and no two people are going to be alike. For this reason, the telemarketer can’t fully rely on the script in front of them. Yes, scripts can help, but they aren’t going to cover every single thing that pops up. The best agents will be able to respond with correct answers while they’re speaking on the phone. It is a great idea to have scripts in front of them, but at the same time, it’s also important that the telemarketer allows the conversation to naturally flow.

Conclusion

Surely you’re familiar with the saying “you learn from mistakes.” That is what we intended to do with this article – we want you to learn from other people’s mistakes and not your own. Before hiring a company, do your research in order to make sure you do not hire the wrong company. With goals, make sure they’re not impossible to reach, and don’t fully rely on a script.

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