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by Mary Salgado

Updated:

Feb 14, 2018

Optimizing the Customer Acquisition Process

Table of Content

    Outsourced Healthcare Call Center: Success Stories

    Before we go into detail, let's look at some real-life examples. These stories show how providers used outsourced healthcare call center services to enter new markets.

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    Mitchell Kahl, Sales Manager, SIP.US

    In my role at SIP.US, I've seen the transformative power of SIP trunking for healthcare providers navigating new markets. A notable example involves a group of medical clinics that leveraged our virtual call center capabilities. By integrating SIP trunking, they reduced communication costs by 50% and improved patient call handling efficiencies, leading to a 30% boost in patient inquiries from new regions.

    In another instance, adopting SIP technology enabled a healthcare provider to seamlessly enter rural markets without establishing physical locations. The ability to route calls efficiently and provide remote consultations increased patient reach by 40%. This flexibility in communication

    Vincent Cerniglia, Principal, Noreast Capital Corporation

    In my experience with Noreast Capital, leveraging flexible financial solutions, including outsourced call centers, has been instrumental in helping various sectors, like healthcare, effectively enter and expand new markets. We worked with a healthcare provider that increased their patient outreach by 35% within six months thanks to strategic equipment leasing, which also involved utilizing outsourced call center operations to handle patient inquiries efficiently.

    For example, a client in the medical imaging sector used call centers to schedule appointments, answer inquiries, and manage follow-ups. This not only improved customer service satisfaction rates but allowed the healthcare provider to focus on expanding services without putting extra strain on their staff. Outsourced call centers enabled them to penetrate new regions with a 20% increase in patient bookings, clearly showcasing how such integrations can facilitate market expansion.

    David Pumphrey, CEO, Riveraxe LLC

    At Riveraxe LLC, we've seen how outsourced call centers can significantly boost healthcare providers by expanding their market reach. For one of our clients, a mid-sized healthcare practice, we deployed an outsourced call center that specialized in multilingual support. This allowed them to enter non-English-speaking regions effectively, increasing patient engagement by 30% in just six months.

    The call center also offered 24/7 support, which was pivotal for handling international time zones and after-hours inquiries. This capability enabled our client to tap into international markets, conrributing to a 15% revenue increase in the first year. By leveraging outsourced call centers, healthcare providers can break geographical barriers, accessing a wider patient base and improving service accessibility worldwide

    Corin Dolan, Owner, AccuTech Communications

    At AccuTech Communications, we have worked with healthcare providers to improve their communication infrastructure, indirectly aiding market expansion. For example, we partnered with a regional healthcare provider to upgrade their entire network cabling system, which significantly improved their internal and external communication processes. This improvement enabled them to support outsourced call centers more effectively, leading to a 15% increase in appointment scheduling efficiency.

    Moreover, by implementing advanced VoIP systems as part of their communication overhaul, the provider reduced their telecommunication costs by around 20%, allowing them to allocate more resources toward marketing in new regions. This cost-efficiency was critical in their strategy to enter and sustain presence in untapped markets. Our role was pivotal in ensuring that the technical backbone was strong enough to support these expansions.

    Dr.Jennifer Silver, Dentist & Owner, Macleod Trail Dental Clinic

    […] So we partnered with an outsourced call center.

    One of the biggest improvements we saw was in patient retention. Our call center partner introduced an automated reminder system, significantly reducing no-show rates by around 30% in the first six months. Having a team available to answer questions after hours also meant that patients had more access to our services, which helped us capture more appointments and build stronger patient relationships.

    With their multilingual support, we connected with patients who previously found it challenging to engage with our clinic due to language barriers. This improved patient satisfaction and helped us expand into new communities. By the end of the first year, we had a significant 15% increase in patient appointments, a clear sign of progress and success. The positive feedback from our patients regarding the convenience and support they experienced was invaluable.

    At Hit Rate Solutions we are lucky because we help companies reach their goals and allow the executives, operators and employees to grow their business and be able to focus more on what is unique about their respective company.  We have customers that come to us at different maturity levels in their company lifecycle.

    Optimizing the Customer Acquisition Process

    Our clients acquire customers from a wide variety of channels.  Some of these are new and innovative channels and some are coming to us to help save on costs or grow at scale. These new and innovative channels could be SMS, social media or even through predictive marketing.  Or they could be old school channels such as purchasing lists and cold calling.

    One of the important things for our customers is to align their marketing outreach to their brand and their margin.  The higher the margin business the more they can allocate to marketing.  Brand awareness (or lack thereof) can create its own set of opportunities and challenges.  The lower the margin, the less cost customer acquisition should be relative to each individual transaction.  And for very low margin businesses the goal should be to take the human element away from this process.

    But this can have negative effects.  The more human elements you have in your customer acquisition process the more ways you can tweak and add data points to upsell or cross sell. This is why call center services continued to be a go to channel to expand operational coverage.  Once a system is procetized or if there is a desire to processitize a new offering the economics and options for outsourcing increase.

    While call center outsourcing is only one aspect of any organization’s sales, marketing and customer success practice.  It can be a crucial path to increasing revenue and margin.

    Get Your Call Center Service Today!

    We are confident that our call center services will benefit your business greatly. You can contact us to learn how by giving us a call or filling out the short form to the right!

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