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by Mary Salgado

Updated:

Apr 25, 2021

How to Scale Customer Support without Experiencing Growing Pains

Table of Content

    Outsourced Healthcare Call Center: Success Stories

    Before we go into detail, let's look at some real-life examples. These stories show how providers used outsourced healthcare call center services to enter new markets.

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    Mitchell Kahl, Sales Manager, SIP.US

    In my role at SIP.US, I've seen the transformative power of SIP trunking for healthcare providers navigating new markets. A notable example involves a group of medical clinics that leveraged our virtual call center capabilities. By integrating SIP trunking, they reduced communication costs by 50% and improved patient call handling efficiencies, leading to a 30% boost in patient inquiries from new regions.

    In another instance, adopting SIP technology enabled a healthcare provider to seamlessly enter rural markets without establishing physical locations. The ability to route calls efficiently and provide remote consultations increased patient reach by 40%. This flexibility in communication

    Vincent Cerniglia, Principal, Noreast Capital Corporation

    In my experience with Noreast Capital, leveraging flexible financial solutions, including outsourced call centers, has been instrumental in helping various sectors, like healthcare, effectively enter and expand new markets. We worked with a healthcare provider that increased their patient outreach by 35% within six months thanks to strategic equipment leasing, which also involved utilizing outsourced call center operations to handle patient inquiries efficiently.

    For example, a client in the medical imaging sector used call centers to schedule appointments, answer inquiries, and manage follow-ups. This not only improved customer service satisfaction rates but allowed the healthcare provider to focus on expanding services without putting extra strain on their staff. Outsourced call centers enabled them to penetrate new regions with a 20% increase in patient bookings, clearly showcasing how such integrations can facilitate market expansion.

    David Pumphrey, CEO, Riveraxe LLC

    At Riveraxe LLC, we've seen how outsourced call centers can significantly boost healthcare providers by expanding their market reach. For one of our clients, a mid-sized healthcare practice, we deployed an outsourced call center that specialized in multilingual support. This allowed them to enter non-English-speaking regions effectively, increasing patient engagement by 30% in just six months.

    The call center also offered 24/7 support, which was pivotal for handling international time zones and after-hours inquiries. This capability enabled our client to tap into international markets, conrributing to a 15% revenue increase in the first year. By leveraging outsourced call centers, healthcare providers can break geographical barriers, accessing a wider patient base and improving service accessibility worldwide

    Corin Dolan, Owner, AccuTech Communications

    At AccuTech Communications, we have worked with healthcare providers to improve their communication infrastructure, indirectly aiding market expansion. For example, we partnered with a regional healthcare provider to upgrade their entire network cabling system, which significantly improved their internal and external communication processes. This improvement enabled them to support outsourced call centers more effectively, leading to a 15% increase in appointment scheduling efficiency.

    Moreover, by implementing advanced VoIP systems as part of their communication overhaul, the provider reduced their telecommunication costs by around 20%, allowing them to allocate more resources toward marketing in new regions. This cost-efficiency was critical in their strategy to enter and sustain presence in untapped markets. Our role was pivotal in ensuring that the technical backbone was strong enough to support these expansions.

    Dr.Jennifer Silver, Dentist & Owner, Macleod Trail Dental Clinic

    […] So we partnered with an outsourced call center.

    One of the biggest improvements we saw was in patient retention. Our call center partner introduced an automated reminder system, significantly reducing no-show rates by around 30% in the first six months. Having a team available to answer questions after hours also meant that patients had more access to our services, which helped us capture more appointments and build stronger patient relationships.

    With their multilingual support, we connected with patients who previously found it challenging to engage with our clinic due to language barriers. This improved patient satisfaction and helped us expand into new communities. By the end of the first year, we had a significant 15% increase in patient appointments, a clear sign of progress and success. The positive feedback from our patients regarding the convenience and support they experienced was invaluable.

    When you’re running a business in its infancy, it will be easy to dispense personal, adequate customer support. However, as your business continues to grow, you can count on your support team to develop as well. You’ll have to scale your customer support team, and unfortunately, this is where things may get just a little bit complicated.

    Once you have reached your limit, it is essential to remember that you need to cultivate a personal relationship with each client.

    Can a business scale customer support without having to deal with growing pains? Continue reading to find out how you can do that.

    Scale Customer Support

    Organize Yourself

    You can’t take a large support team and manage it the same way you could drive a large one. Often with growth, there is a dip in the efficiency of the quality of its service.

    Giving your team a solid foundation, you could retain flexibility and alterability. You need to document your process, and collecting your knowledge base will do good. It would help newbies during their onboarding and a reference for tenured employees. It allows you to save time and effort for your team, make everyone informed and up to date. In critical situations, every member of your team, be it a newbie or a tenured one, will surely know how to resolve complex issues.

    Implementing customer self-service options could also be a way to satisfy your customers. Answering recurring questions can be delegated to self-service tools, which will help your agents’ workload while you scale customer support.

    It would help if you also utilized the right tools. Tools that enable cooperation to help your team scale smoothly and collaborate accordingly. These tools would allow your support team to view everything that needs their full attention.

    Use Data to Scale Customer Support

    It is crucial to base your expansion strategy on solid data by monitoring your progress. As the data you collect and analyze begins to provide insight, adjust your workflow accordingly. Next is to set measurable goals and display them for your team as an incentive. You should pick a few Key performance indicators (KPI), for example, the Average Handling Time (AHT). It can help you slowly adjust your workflow. It would also be best to automate repetitive tasks. Strategic utilization of customer support automation reduces conflict for the customer, shortens wait times, and simplifies your agents’ workflow.

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    Don’t Lose the Personal Touch

    You must make sure to hire the right people. Hiring new support agents is paramount to growing your operation and satisfying clients. Recent additions to your team must display specific skills required for all support agents. New agents can learn the specifics of your product or service.

    It is essential to provide proper training. It would be best that you have to normalize training methods. It should highlight the areas where agents are struggling and remedy them. Initial training is essential, but so are regular booster shots, as your monitoring efforts help you refine your process.

    Empowering your team is the part of management to empower trusted agents to exercise their best judgment. It provides much more personal service in the eyes of the customer. Customers can tell when an agent puts in special effort to build a human connection.

    On an ending note, scaling customer support without experiencing growing pains may be hard to do, but it doesn’t mean it is impossible. By observing and applying the suggestions above, one can avoid the many pains in relation to your quest for the growth of your customer support team. The ultimate goal is a seamless transition which would be beneficial to both the team and the customers.

    Outsource with Confidence: We Handle Support!

    Let us take the reins of your customer support, ensuring top-tier service while you focus on your business growth.

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