Hit Rate Solutions Drives Market Research for New Product Launch

Industry: Consulting, Financial Services

Project Size: < $10,000

Project Length: Apr. 2017 – Nov. 2018

[Overview & Goal]

Hit Rate Solutions empowered an independent consultant to gather crucial market research for a client's new product launch. The main goal was to gather in-depth feedback from the target market through multi-channel surveys and deliver actionable insights for informed decision-making.

[Means]

The consultant partnered with Hit Rate Solutions to execute a comprehensive market research campaign:

• Client-provided contact list: The consultant supplied a contact list for potential customers of the new product.
• Multi-channel survey execution: We conducted surveys across phone calls, emails, and texts to ensure a higher response rate and diverse perspectives.
• Data compilation and delivery: Survey responses were meticulously collected and organized into a user-friendly Google Sheet, facilitating data analysis for the consultant.
• Dedicated team: A team of 1-3 Hit Rate Solutions associates was assigned to the project, with additional support from a sales contact and an admin contact for managing reports and account details.

[Results]

The market research campaign delivered valuable outcomes for the consultant:

• Comprehensive market insights: The multi-channel approach guaranteed a well-rounded understanding of the target market's perception of the new product.
• Actionable data in a clear format: The organized Google Sheet allowed the consultant to seamlessly analyze the data and offer actionable insights to their client.
• Efficient project completion: The project ran smoothly within the six-month timeframe which enabled the consultant to meet their client's deadlines.
• Professional expertise: We impressed the consultant with their professionalism and ability to manage the project effectively.