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Lead Generations
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Consulting, Financial Services
Hit Rate Solutions Drives Market Research for New Product Launch
Multi-Channel Insights
Hit Rate Solutions used phone calls, emails, and texts to gather a richer understanding of the target market.
Actionable Data, Delivered Fast
Our client got clear, organized results in a user-friendly format for swift analysis and informed decision-making.
Streamlined Research
We completed the client's market research within six months
Industry: Consulting, Financial Services
Project Size: < $10,000
Project Length: Apr. 2017 – Nov. 2018
[Overview & Goal]
Hit Rate Solutions empowered an independent consultant to gather crucial market research for a client's new product launch. The main goal was to gather in-depth feedback from the target market through multi-channel surveys and deliver actionable insights for informed decision-making.
[Means]
The consultant partnered with Hit Rate Solutions to execute a comprehensive market research campaign:
- Client-provided contact list: The consultant supplied a contact list for potential customers of the new product.
- Multi-channel survey execution: We conducted surveys across phone calls, emails, and texts to ensure a higher response rate and diverse perspectives.
- Data compilation and delivery: Survey responses were meticulously collected and organized into a user-friendly Google Sheet, facilitating data analysis for the consultant.
- Dedicated team: A team of 1-3 Hit Rate Solutions associates was assigned to the project, with additional support from a sales contact and an admin contact for managing reports and account details.
[Results]
The market research campaign delivered valuable outcomes for the consultant:
- Comprehensive market insights: The multi-channel approach guaranteed a well-rounded understanding of the target market's perception of the new product.
- Actionable data in a clear format: The organized Google Sheet allowed the consultant to seamlessly analyze the data and offer actionable insights to their client.
- Efficient project completion: The project ran smoothly within the six-month timeframe which enabled the consultant to meet their client's deadlines.
- Professional expertise: We impressed the consultant with their professionalism and ability to manage the project effectively.
Another Happy Client
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