Aug 29

Developing a Rockstar Script

Developing a script is often the most overrated and underrated part of your B2B outbound campaign.  Whether you overrate or underrate its importance is determined by which camp you come from.  Generally, those who have not done B2B outbound appointment setting or lead generation are overly focused on the script.  “If they can just tweak […]

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Aug 26

Screening Goals and Take-Aways

  When you select your provider for your campaign you will most likely go through some sort of screening process to determine which potential candidate is a fit for your campaign.  This process is very important.  You should walk away from the screening call:   Comfortable with the person you selected to set appointments. And […]

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