Sep 06

A Note About Training

After you have you have selected your appointment setting and lead generation expert, make sure there are clear next steps to have the campaign start and have the company walk you through what will happen between next steps. If there is training it would be helpful to augment their training with some of your own […]

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Aug 31

Setting Up Your Campaign

Once you have your process, contacts to call and script (with a great call to action) you can now start setting up your campaign. For appointment setting and lead generation campaigns there are two options: Hire employees or contracted employees to work in-house Outsource the function to a 3rd party. If you decide to hire […]

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Aug 29

Developing a Rockstar Script

Developing a script is often the most overrated and underrated part of your B2B outbound campaign.  Whether you overrate or underrate its importance is determined by which camp you come from.  Generally, those who have not done B2B outbound appointment setting or lead generation are overly focused on the script.  “If they can just tweak […]

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Aug 26

Screening Goals and Take-Aways

  When you select your provider for your campaign you will most likely go through some sort of screening process to determine which potential candidate is a fit for your campaign.  This process is very important.  You should walk away from the screening call:   Comfortable with the person you selected to set appointments. And […]

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